Let’s start off with our theory: In an ideal world we’d all have time to select, buy, prep, and cook our meals with whole foods, and have the knowledge to ensure we’re getting the complete nutrition we need. But unfortunately this is not always possible, when we’re in a hurry we often reach for unhealthy junk food. Think of a bag of chips, a chocolate bar or a cheeseburger. This food is optimized for taste over nutrition, which is the essential value of food.
Jake is nutritionally complete. The peas and oats in Jake form a perfect vegetable protein profile. But to ensure that Jake contains everything you need, we’ve added fats, carbohydrates and vitamins and minerals from our Dutch suppliers according to the recommendations of the European Food Safety Authority. The other part of our theory is the ease: a Jake meal takes a mere 0 to 1 minute to prepare, depending on which meal you go for. Without having to do groceries, cooking or preparations of any sorts. Jake’s convenience makes life better.
Jake was founded in 2015 by a team of founders, where CEO Eelco Bakker was part of. During their search for healthy and easy food, they were greatly triggered by the developments of sustainable and vegan convenience-food. The developments in this category became big in Silicon Valley at the time. But in Europe, this was out of reach for consumers.
With the shake we introduced our first complete meal in the beginning of 2015.
Since then we’ve been working on further developments. Ingredients have been replaced, flavours changed, new products were added and the meals just got easier. In the future, we want Jake to be in everyone’s pantry for those unexpected moments when you don’t have a healthy and quick meal within reach. In the meantime, we are working hard on new products, flavours and further personalisation.
To make easy and healthy food accessible to everyone, with minimal impact on the environment.
Offering a better alternative to bad foods is the best way to help people change existing habits. Jake offers complete, vegan food that is easy to make. We believe those features could mean a world of difference in the future of foods.
Our mission is to save the world together with you. We do so by reducing waste, CO2 output and water usage.
Snoozed too long? Stuck in traffic? Eat your Jake everywhere you go. Your meal ready in just a minute.
All of our products, including our shipping containers, are completely recyclable.
All of our products are carefully put together, giving your body a nutritionally complete shake.
About 85% of the people that are using Jake, are using the shakes either as a breakfast or as lunch. The pouch fits into the shaker, making it easy to bring with you anywhere you like.
Here’s how you prepare a shake:
The vitaminbar stays fresh for about 6-10 months. Bring the bar with you anywhere you like. We’ve also asked when people use the vitaminbar and it seems that we like a good snack around 4PM. Secondly, the bar is used as a light breakfast.
Over the years Jake has appeared in the media in various ways, check out some the companies we’ve worked with below.
For more press information, visit our Press Page.
We don’t joke around when it comes to the impact on the environment, of both businesses and consumers.
As you may know, our packaging is 100% recyclable. We make a difference to the world and the circular economy with our new one-sided packaging. But to make sure our packaging will be recycled, we need your help.
Please make sure to dispose of your Jake packaging in a waste bin dedicated to plastics and recycling. Only then you know for sure your waste will be recycled. We love recycling because it produces less greenhouse gases than incinerating waste. In addition, it saves oil when it comes to plastics.
7-minute read•March 11th, 2019
Vegans do not consume foods or products that come from animals. Among other things, they do not eat meat, fish, eggs and dairy but at the same time they do not wear leather, silk and wool because these are also animal products. Keeping track of all this can still be quite a task and sometimes you can’t see the forest for the trees. There are also quite a few products that at first glance appear to be vegan, but are not when you delve into the ingredients and their origins. We have researched 10 of these foods for you and highlighted them in more detail below so that in the future you will know which products are better to leave out if you are vegan.
Overnight oats are very trendy at the moment and that’s not surprising because how delicious they are when left in the fridge overnight for all the flavors to interact! These overnight oats are forest fruit based and our Original Forest Fruit Shake. Super simple to make and having these oats for breakfast is guaranteed to make your day!